What it is:
In the modeling, digital models are created, in 3D, to replicate existing or imaginary beings, objects or environments. In the illustration, these models or images are treated, illuminated and texture is applied to them in order to form static images. In the animation, the 3D objects are livened up and interact with the environment.

Use:
The models, the illustrations and the animation are used in the areas of cinema, TV, propaganda, printed solutions, simulation, mockups of engineering and architecture, among others.

Advantages:
There are no limits to the conversion of imagination into virtual reality. This is related to the application of colors, illumination, textures, movements, dimensions, running time, etc.
The use of digital models is the only way to present, at this moment, a fact that is planned for the future. After created, the digital models can be easily modified, with great versatility, low cost and in short term.
There are no restrictions to “give wings to the imagination”.

What they are:
Special Effects substitute or simulate real scenes or effects, in order to bring emotion or sensation of reality to the videos and the solutions in multimedia.
The digital effects supplement or substitute the old methods formerly used in this area.

Advantages:
The traditional methods involve high costs, risks to the security and are somehow limited. The digital special effects are cheap, versatile, and safe; and they do not have any commitment with the reality or the present time.

What they are:
The mockups serve as models of objects and are mainly used when dealing with future or inaccessible environment. The virtual mockups serve to the conventional intentions, with the possibility of a wider range of uses.

Use:
Architecture Mockups are used to sell an idea, a project or an estate.
Engineering Mockups allow to envisage the result of a project, “to enter” in its details or to simulate its operation.
Event Mockups are used in actions of “marketing”, considering they allow to present details of the projects and to visualize their future accomplishment, facilitating, thus, its commercialization for the sponsors or users.

Advantages:
The main advantages, in relation to the traditional mockups, are related, mainly, to its versatility, interactivity and fidelity.
A virtual mockup allows to see and to modify a future project and to interact with this project, modifying its characteristics.

What it is:
This area encloses all the knowledge that is transmitted to the sponsors, customers and users, by means of visual information, counting also on sound resources. The use of 3D resources and the quality of the integration with the traditional videos and sound resources are already available and there are no limits to its development.

Use:
Graphical projects that will be printed, shown in video or presented in Web pages.

Advantages:
The use of 3D elements  and livened up effects allows the ideas and products to be presented to customers, users or sponsors with a superior quality that represents a real factor of differentiation among the multiple existing options.
The versatility is one of the key points of using the resources of computer graphics, considering that adjustments to the main project are simple, fast and the cost is low.

What it is:
This activity is oriented to the creation of a high quality DVD, based on exclusive design, complying with the specific requirements presented by the customer.

Advantage:
The possibility to have a first class visual project that could be proudly presented in any environment. The market is full of simplified projects, in which the clips are merely resized and saved in the DVD media.

What it is:
This area include the elaboration of multimedia projects, in CD or DVD, aiming at to present specific information of a company or a professional and to promote new ways to interact with the user.

Use:
Elaboration of Institutional CD or DVD (presenting the capacities of a company, organization or individual), educative (aiming the education or the training of procedures), commercial (presenting or promoting a product or an idea) and related to events (compiling and concluding courses, events, seminaries or high-level meetings).